Getting your business on Google is super easy.
If you want to increase sales, find new customers and gain visibility for your store, sign up to google my business.
There are thousands of information online, and it is often chaotic to find anything. Google business is like a yellow page for businesses.
With Google my business, all search that relates to your business is redirected to you.
LEARN MORE ON Gaining Visibility for your startup
How Does It Work?
When people search online, Google’s search algorithm filters the result using artificial intelligence to determine the purpose of the search.
For example, when someone types
Ladies shoes
Or
Phones in Nigeria
The query is categorised as shopping interest. However, Google understands that there are different stages before an individual chooses to buy a product.
According to the above sample search query, google will prioritise images and businesses on the search page because it knows that they are either looking out for inspiration in pictures or buying a similar product.
Turn on Location
Location is key for every business. When people identify a need, the next question is often, “where can I find it?”
Most likely, people are finding it hard to find your business; this invariably affects sales.
The beauty of turning on your location online is that it helps you reach your ideal clients.
Google prompts buyers to find stores closest to them first as convenience is top priority for modern shoppers.
My Business Is On Google, How Can I Manage It?
Google map collects street data, and if you have visible signage or are in a location often visited by cabs and other map users, then Google may already have you listed by default.
That’s not enough.
Often an unmanaged page lacks proper information, so when people see your page on search results they won’t click on it because they probably can’t reach you. This affects your page ranking.
How to Sign Up?
I have a business page on Google for my freelance script writing company — The Synopsis.
I saw a video about the new innovations and I decided to try it.
Although I didn’t have a physical space nor did I require my clients to walk into my office to buy my product. I was one of the first to use the service for my line of business, and for a long time, I ranked high among film production companies in Lagos.
I hardly do much on it, but on a good day, I get pretty high traffic and google sends me a mail to remind me to update my information based on what clients may need around specific periods like Covid19 and during holidays.
Visit Google my business to either claim an existing page or add your page to the map.
After a 30day period, Google will send a letter to your listed address to confirm location, and within one week from the notice, your page goes live.
Other Benefits
Google my business improves interactions with your customers.
Have you ever left a location, and chrome notifies you to provide information about a business or rate it?
You don’t have to employ additional resources to check how well your business is fairing. Google does it for you.
So sign up and get your business listed today.
Quick Summary
Prefer the short version? Here is a concise recap of the key ideas in this article.
If you want to increase sales, find new customers and gain visibility for your store, sign up to google my business. With Google my business, all search that relates to your business is redirected to you. According to the above sample search query, google will prioritise images and businesses on the search page because it knows that they are either looking out for inspiration in pictures or buying a similar product. Google map collects street data, and if you have visible signage or are in a location often visited by cabs and other map users, then Google may already have.
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