The term ‘Co-working space’ created a buzz around 2005. However, of late, the market is rapidly growing so is the idea of co-working culture.
It was predicted in 2020 that 1688 co-working spaces are going to open all across the world. Since the pandemic hit early in 2020, priorities have shifted.
So, keeping that in mind, this article will shed light on the co-working space trends in 2021.
Contents
What are the major trends rotating around the co-working industry?
Here are a handful of the most essential future co-working trends, with remote work becoming more crucial than ever and co-working spaces stealing the spotlight once more.
● The application of technology
The sudden hit of the pandemic has made a paradigm shift in the market, and with that, it brought a dramatic change in the working space. Technology has always been on-trend; the past few tears made it irreplaceable in human lives.
The current trend suggests that the owner of the co-working space has to be focused on technology. Due to the easy accessibility of technology, a start-up business can easily avoid hiring a manager.
Besides that, technology has taken over in such a way that one can pop anytime for work. Technology has to be advanced enough to be outgrown with all human interference and hassle.
● Flexibility of Time
The current market is not time-bound, so the co-working space has to be accessible 24X7. Businesses nowadays are not confined to a specific geographical location. A flexible time has a positive effect on business expansion as well as on revenue.
● Multiple Locations
As per the current trend, people look for a working space spread out in different locations. Frequent travellers tend to choose places that offer multiple options of co-working spaces spread across the city. So, if you want to go by the current co-working space trend, you need to branch out in different city zones.
● Space Design
Your co-working space interior has a lot to do with the work environment. The best coworking spaces in your city have attractive interior design and ambience. At a business meeting where a start-up business owner’s objective is to impress the client, a well-furnished conference room for rent can expedite the process.
New co-working spaces are opening every day, and in such a scenario, space design turns into a significant trend. The space must provide recreational activities to the workers.
Keeping that in mind many places provide separate gaming rooms where workers can play different board games. The idea of space design for a working space has evolved with time.
According to psychological studies, the interior of the working space is directly proportional to the workers’ productivity. This is one of the primary reasons that co-working spaces are gaining popularity over traditional offices.
● Niche Spaces
One of the objectives of co-working spaces is network building, so now people prefer niche spaces. It is easy to build a network while working with people of the same niche by your side. A co-working space that is dedicated to a niche means it focuses on a particular segment.
Such spaces attract the professionals who work in that segment. The design of the space is also done keeping the objective in mind. It is needless to say that in building community co-working spaces are considered to be perfect among the professionals.
● Corporate Shift
Earlier co-working spaces were used for freelancers or for corporate meetings. But the shift happened when corporate companies started looking for co-working spaces. So, the space is not limited to freelancers and start-up businesses.
So, to be on the trend, the space owner must make the space corporate-friendly. In 2021 and above, there will be a demand for customized co-working spaces around the globe.
● Customization
The current trend suggests customization. A co-working space that has a connection to nature is what professional’s desire nowadays. The place that has open air space and indoor plants is gaining popularity. It is said that even some co-working spaces are opting for advanced designs that incorporate artificial waterfalls.
● Interesting Activities
Community building will be more accessible if the co-workers participate in different activities. To uplift the mood of the place, many of the co-working space’s management arrange cultural activities, skill-building workshops, yoga classes, and whatnot. And eventually, these activities have become an essential part of the co-working culture.
● Digital Marketing
No matter how many features you include to be on-trend if you do not put that out no one will know. This is the reason digital marketing is so important.
You need to let the people know how well the co-working space is designed and what kind of facilities you are providing. To market what you offer and your USP you should invest in marketing, especially SEO.
Wrap Up
While discussing the major trend of co-working space, it is needless to say that the trend can vary from region to region. Besides that trend, as mentioned above, there could be more exciting features that are considered as trends. As an owner o a co-working space, you must strive to offer something new to your clients.
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