B. Lois

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About the author

Lois writes LONG FORM CONTENT for business brands. She's also a scriptwriter; occasionally, she shares one of the best crappy writing advice on LinkedIn and Twitter. Click the icons to follow her socials. If you can't find the words for your story, she’ll help you tell it beautifully.??‍♀️

5 Top Skills to Include on Your Resume to Increase Employability

Employers make money by solving problems for their clients. It, therefore, means that to get the attention of your target employer and land that...

How to Take Stock and Monetize Your Skills

Did you know that the average person has up to 700 skills! Now you know. Everyone out there is unique; you are unique in your...

How To Determine the Best Products to Sell On Digital Platforms in 2021

ICON_PLACEHOLDEREstimated reading time: 16 minutes If you sell products online or plan on jumping into the business, this is for you. Digital platforms look easy...

Why Products Fail, and How to Avoid the Pitfalls

ICON_PLACEHOLDEREstimated reading time: 16 minutes The Internet is inundated with failed products and failed startups; especially from Nigeria and most of Africa. Nigeria, for...

Product Marketing Demystified – How Small Businesses Can Best Position, Promote and Sell Their Products and Services

Estimated reading time: 10 minutes Let's demystify product marketing. It's not about sales alone - it's first about your product, then about how and where...

Understanding Product Trends

Estimated reading time: 8 minutes It's the start of a new year, and like most business owners, you may have asked yourself several questions...

Winners and Losers of 2020: How to Financially Scale 2021

People were making money in 2020 and even scaled financially and I didn't know! Did you? I thought everyone was staying indoors? So how come these businesses...

Preparing for the New Year: A Guide for Business Owners

Did you heave a sigh when you saw 2020 coming to an end? I did. With the new year lurking around though, it's time to strengthen...

It’s Not Business It’s Personal: The Ideal Work-Life Balance

Balancing work and life takes a physical toll on us. But it also affects us emotionally. 64% of consumers expect brands to be more human...

Price and Its Place in Marketing

Price details value. It's the first thing everyone wants to know. How much was it? It defines status. Shoppers want to brag about how expensive...

The True Job of a CEO

Who is a CEO? A CEO is the Chief Executive Officer of an organisation. It is the highest-ranked office within an organisation. The position of the...

What Entrepreneurs Can Learn From Tony Elumelu

Successful people rarely credit their achievements to luck. Yet Tony Elumelu is the exception. It's immediately comforting to know that as a young person trying...
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