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How to Take Your Business Overseas to a Different Market

Foreign business expansion may be a thrilling and successful venture, presenting prospects for expansion, new client contact, and the possibility of higher revenues. But...

Guide to Display Brand Awareness with Subtlety

Are you ready to debut a new business? One of the things that you must get right is your ability to display brand awareness...

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How to Take Your Business Overseas to a Different Market

Foreign business expansion may be a thrilling and successful venture, presenting prospects for expansion, new client contact, and the possibility of higher revenues. But...

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How to Take Your Business Overseas to a Different Market

Foreign business expansion may be a thrilling and successful venture, presenting prospects for expansion, new client contact, and the possibility of higher revenues. But...

5 Strategies to Advertise Toward Your Target Audience

When advertising your business, it's essential to get in front of your target market. It guarantees that your message is heard by the appropriate...

Guide to Display Brand Awareness with Subtlety

Are you ready to debut a new business? One of the things that you must get right is your ability to display brand awareness...
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Business Branding: How to Build a Formidable Brand for Your Business

Branding is how people see your business. It's the first step to gaining visibility. As usual, the first thing that comes to mind is a...

How to Identify the Right Influencer Marketers for Your Brand

Estimated reading time: 5 minutes Someone read this post on 7 common influencer marketing mistakes businesses make and how to fix them and reached out to...

10 Successful Influencer Marketers

Estimated reading time: 9 minutes Why did you buy the phone you are using? Why did you see that movie at the cinema (or...

How To Determine the Best Products to Sell On Digital Platforms in 2021

ICON_PLACEHOLDEREstimated reading time: 16 minutes If you sell products online or plan on jumping into the business, this is for you. Digital platforms look easy...

Why Products Fail, and How to Avoid the Pitfalls

ICON_PLACEHOLDEREstimated reading time: 16 minutes The Internet is inundated with failed products and failed startups; especially from Nigeria and most of Africa. Nigeria, for...

Product Packaging and How it Influences Sales

ICON_PLACEHOLDEREstimated reading time: 8 minutes Product packaging goes a long way in influencing sales, and we are going to be exploring the how of that shortly. First,...

Product Marketing Demystified – How Small Businesses Can Best Position, Promote and Sell Their Products and Services

Estimated reading time: 10 minutes Let's demystify product marketing. It's not about sales alone - it's first about your product, then about how and where...

How To Promote a New Product

ICON_PLACEHOLDEREstimated reading time: 7 minutes Developing a new product takes a lot of resources; time, energy, capital and so on. But the work does...

Understanding Product Trends

Estimated reading time: 8 minutes It's the start of a new year, and like most business owners, you may have asked yourself several questions...

Price and Its Place in Marketing

Price details value. It's the first thing everyone wants to know. How much was it? It defines status. Shoppers want to brag about how expensive...

5 Must-Read Marketing Books for Business Owners in Nigeria 2020

According to Vanguard Newspaper, about 80 percent of businesses in Nigeria fail within the first five years of their existence. There are a lot...