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Guide to Display Brand Awareness with Subtlety

Olufemi Akinyemi -
Are you ready to debut a new business? One of the things that you must get right is your ability to display brand awareness...

Big Brother Naija: Lessons for Business Enthusiasts

B. Lois -
For the next few weeks, Nigerians will stay glued to their televisions to watch and talk about the Big Brother Naija reality TV show. The...

How to Position Your Brand in the Mind of Your Audience

B. Lois -
Brand Positioning or brand perception is essential in Marketing. Yet most brands find it difficult to attract the right audience. Can we say consumers are...

5 Must-Read Marketing Books for Business Owners in Nigeria 2020

Oluwaseun Sanni -
According to Vanguard Newspaper, about 80 percent of businesses in Nigeria fail within the first five years of their existence. There are a lot...

5 Excellent Tips to Attract New Customers (without leaving your office)

Olufemi Akinyemi -
Every business starts with an idea.We know that. But it takes more than an idea to make a business a success. It takes hard...

How To Close A Sales Deal Fast

Olufemi Akinyemi -
The goal of just about any company out there is closing sales and growing revenue – fast. This is because business is a game...

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