{"id":14836,"date":"2020-04-10T18:45:00","date_gmt":"2020-04-10T17:45:00","guid":{"rendered":"https:\/\/experts.ng\/blog\/?p=14836"},"modified":"2022-07-25T22:24:52","modified_gmt":"2022-07-25T21:24:52","slug":"how-to-attract-customers","status":"publish","type":"post","link":"https:\/\/www.experts.ng\/blog\/how-to-attract-customers\/","title":{"rendered":"5 Excellent Tips to Attract New Customers (without leaving your office)"},"content":{"rendered":"\n

Every business starts with an idea.
We know that. But it takes more than an idea to make a business a success. It takes hard work, dedication, and one more thing: real, paying customers. <\/p>\n\n\n\n

The more paying customer you have, the more your business grows. If your rate of acquiring new paying customers is low, your business will definitely simply struggle and eventually die. <\/p>Olufemi Akinyemi<\/cite><\/blockquote>\n\n\n\n

So where do we get those paying customers?<\/p>\n\n\n\n


This article unpacks the five top tips all business owners\u2014whether you’re a solopreneur or a fortune 500 wonder kid\u2014can use to attract quality customers.<\/p>\n\n\n\n

If you’re serious about winning at business, here’s how to attract customers the right way.<\/strong><\/p>\n\n\n\n

  1. Be Flexible<\/strong><\/li>
  2. Be Social<\/strong><\/li>
  3. Nurture word of mouth<\/strong><\/li>
  4. Never underestimate the power of “FREE”<\/strong><\/li>
  5. Form strategic alliances<\/strong><\/li><\/ol>\n\n\n\n

    These tips work just as effectively in the short-term as they do as part of your long game.<\/strong><\/p>\n\n\n\n

    \"Customer
    Image: SEMRUSH<\/a> Blog<\/figcaption><\/figure><\/a><\/div>\n\n\n\n

    Pro tip:<\/strong> Don’t forget to ask. Always put a call to action in your social media marketing, so your customers know what you’d like them to do.<\/p><\/blockquote>\n\n\n

    \n
    \n\n

    Honestly, customer acquisition is no easy feat. It is a journey – one that begins with understanding your customers; understanding your target audience is the first of your strategy implementation. <\/p>\n

    Your strategy must then dive deeper into understanding their needs and why they would love to buy from you as against your competitions. <\/p>\n

    Suggested: Solved:<\/strong> How To Understand And Solve Your Customers\u2019 Problems<\/a><\/p>\n

    Once you are able to understand these and make your first sale, your understanding of their buying pattern would then help you in developing a strategy to help you retain them. Retaining your customers would help with more sales over their lifetime with you as a customer.<\/p>\n

    The tips here will surely help you on your journey to acquire more loyal<\/strong> customers.<\/strong><\/p>\n\n<\/div>\n\n

    \n
    \n

    Be Flexible<\/h3>\n

    Now more than ever, we need to experiment with new ideas to attract new businesses.<\/a> If you can find other services to offer, set aside some time to brainstorm what those services would look like.<\/p>\n

    Industry events and trade shows are being canceled on a global scale. Customers aren’t just worrying about their futures; they’re worried about their situations right now. So there has never been a better time to think about how your business can deliver stronger service or product than now.<\/p>\n

    You don’t need to do it alone. Reach out to your competitors with a plan. Try to establish new ways to boost your financing and improve your industry\u2014because your competitors are in the same situation as you are.<\/p>\n

    Are you a tradesperson unable to get out and give free estimates thanks to the coronavirus pandemic? Maybe you can offer free video conferencing estimates instead. You’ll be able to build rapport and connect at a time when people are all feeling a little\u2014or a lot\u2014isolated.<\/p>\n

    Pro tip:<\/strong> Don’t forget to ask. Always put a call to action message or a call to action button in your social media marketing campaigns, so your customers know what you’d like them to do.\"social<\/p>\n<\/div>\n<\/div>\n

    \n

    Be Sociable<\/h3>\n

    The way customers shop is changing.
    In the digital age, people choose to do business with the brands they trust and feel connected to.<\/p>\n

    One of the fastest and most meaningful ways to build this kind of connection with potential\u2014and existing\u2014customers is through social media platforms. Social media can be a minefield, but it can also be a goldmine, provided you use it correctly for your business. You must ensure that you have the right social media marketing strategy for your business, especially if you run a small business. Remember this always – Social marketing built around big data is the future of marketing and sales.<\/p>\n

    If you’re ready to capitalize on this digital avenue, here’s how to do it right:
    <\/strong>
    Choose the right platform:<\/strong>
    There are hundreds of social media apps out there and not every app is right for every business. Is your niche market on Instagram? Then think of some exciting ways you can share business-related images on Instagram, to connect with them. Your target on Instagram, for example, should be establishing your brand awareness with your target audience.<\/p>\n

    Is Facebook where most of your customers socialize? Then concentrate your marketing effort on there, and learn how to curate effective Facebook posts. Take note that different types of content work for different social networks and the conversion rates also differ per platform.<\/p>\n

    Offer value:<\/strong>
    If you use social media to bombard your customers with ads and messages asking them to buy from you, you’re more likely to drive them away. To draw them in, share things they may like: exciting articles you’ve read, great photography that relates to your field, information about upcoming industry events, etc.<\/p>\n

    Use a Call-To-Action:<\/strong>
    Once you’ve started building customer relationships through social media, learn to sprinkle effective CTAs into your posts. Asking your customers to perform a certain action\u2014like clicking a link, checking out a new product, or writing a review\u2014makes them more inclined to take action. Ensure to create a sense of urgency to it all.<\/p>\n<\/div>\n<\/div>\n

    \n

    Nurture word of mouth<\/h3>\n

    Word of mouth has been the most effective form of advertising since the dawn of sales. Its results may be slower, but it works.<\/p>\n

    A satisfied customer will always be one of the most effective advertising tools in your toolbox. Happy customers want to share their positive experiences with their friends, family, colleagues, and neighbors. <\/p>\n

    According to consumer reports, there are two main reasons we do this: to reward a company for doing a good job and to talk about our experience.
    If you haven’t already heard that everyone’s favorite topic is themselves\u2014take note. When it comes to attracting customers, this insight can transform customers into your most vocal advocates.<\/p>\n

    Harnessing the power of word of mouth is simple:<\/strong>
    Step 1.<\/strong>
    Provide a great product or service. If people are happy with what they’ve received, they’ll want to talk about it.<\/p>\n

    Step 2.<\/strong>
    Take care of every customer you get. Go the extra mile to make them happy. Treat them with respect and kindness and give them your attention. We all know when we are being rushed out the door, so avoid doing this to the people who give you their hard-earned money.<\/p>\n

    Step 3.<\/strong>
    Encourage past customers to share their experiences. Word of mouth advertising doesn’t always happen naturally. You may need to offer some kind of incentive program, like a referral or rewards system. If this is the case, always ensure that the reward you offer is appealing enough to excite people. And always, always, always follow through on the reward!<\/p>\n<\/div>\n<\/div>\n

    \n

    Never underestimate the power of “FREE.”<\/h3>\n

    Nobody is above the appeal of the freebie – Free Trial is a sales magnet. Psychological studies have shown that the words ‘free’ and ‘gift’ trigger a positive chemical reaction in our brains. Receiving free things also causes your customers to feel more obligated to reciprocate. Mostly, when you give something beautiful to your customers, they feel obliged to do something beautiful in return\u2014like buy your products or services.<\/p>\n

    Ignoring the psychology, though, giving your customers something for free allows them to try your product or service in a limited way. If you truly stand by your business\u2014which you do, right?\u2014giving someone a small taste of what you have to offer should be a win\/win situation for you and your customer.<\/p>\n

    For freebies to be effective in your business, the key is to know how to portion out what you sell. Brainstorm how much of your product or service you can afford to give away, and what portion you could sell as a follow-up. Think about how you can provide the absolute best customer service in the limited amount of time you spend with your customer, and how you will go about building on these new relationships after your free goods are gone.\"The<\/p>\n<\/div>\n<\/div>\n

    \n

    Form strategic alliances<\/h3>\n

    Whilst there will be businesses that you are in direct competition with, there are others in your industry with whom you could form a strong alliance. Look at who these businesses could be, and how you could help each other\u2014and your industry as a whole.<\/p>\n

    Especially in uncertain times, it’s essential to maintain ties. This helps you keep the finger on the pulse of new industry development, look for ways to improve your business, and elevate your industry’s reputation as a whole. It also helps you uncover new places to find paying customers.<\/p>\n

    Sharing advice with business owners from other areas can be a fountain of knowledge.
    If you’re not a part of any industry networks yet, look for something local. Start small\u2014and online\u2014and gradually, you’ll feel more comfortable on bigger forums.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n\n

    Conclusion<\/span><\/strong>
    Successful businesses don’t happen overnight. Fortunately, business owners aren’t known for taking the easy route\u2014we love a challenge.<\/p>\n\n\n\n

    We also love finding ways to increase our income without leaving our desks. Now that you know how to attract customers, you can transform your income and build the business of your dreams.<\/p>\n\n\n\n

    Recommended: Finding Your Why<\/a>, The Key To Success<\/p>\n\n\n\n

    Ensure to build your commercial marketing strategy with some social media management tactics in place. You can hardly overdo social marketing campaigns. If you can, get one or two publishers to write beautiful blog posts on your brand. Optimize the landing pages of your website (A must) for search engines and ensure to put in some actionable calls to action CTA buttons to direct your audience on what next to do.<\/p>\n\n\n\n

    Please share your thought on this article, and if you like it, please share it with your friends and family, using the social icons below.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

    Every business starts with an idea.We know that. But it takes more than an idea to make a business a success. It takes hard work, dedication, and one more thing: real, paying customers. The more paying customer you have, the more your business grows. If your rate of acquiring new paying customers is low, your […]<\/p>\n","protected":false},"author":1,"featured_media":14837,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_3899566575_3899566575":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[41],"tags":[2245,591,2246],"class_list":["post-14836","post","type-post","status-publish","format-standard","has-post-thumbnail","category-bus-dev","tag-attract-customers","tag-marketing","tag-word-of-mouth"],"_links":{"self":[{"href":"https:\/\/www.experts.ng\/blog\/wp-json\/wp\/v2\/posts\/14836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.experts.ng\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.experts.ng\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.experts.ng\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.experts.ng\/blog\/wp-json\/wp\/v2\/comments?post=14836"}],"version-history":[{"count":0,"href":"https:\/\/www.experts.ng\/blog\/wp-json\/wp\/v2\/posts\/14836\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.experts.ng\/blog\/wp-json\/wp\/v2\/media\/14837"}],"wp:attachment":[{"href":"https:\/\/www.experts.ng\/blog\/wp-json\/wp\/v2\/media?parent=14836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.experts.ng\/blog\/wp-json\/wp\/v2\/categories?post=14836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.experts.ng\/blog\/wp-json\/wp\/v2\/tags?post=14836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}