{"id":17685,"date":"2020-07-17T13:01:23","date_gmt":"2020-07-17T12:01:23","guid":{"rendered":"https:\/\/experts.ng\/blog\/?p=17685"},"modified":"2020-07-17T13:01:25","modified_gmt":"2020-07-17T12:01:25","slug":"boost-instagram-engagements-nigeria","status":"publish","type":"post","link":"https:\/\/www.experts.ng\/blog\/boost-instagram-engagements-nigeria\/","title":{"rendered":"7 Simple Steps to Boost Instagram Engagements"},"content":{"rendered":"\n<p class=\"has-drop-cap dropcapp2 wp-block-paragraph\">So you have a <a href=\"https:\/\/experts.ng\/blog\/top-challenges-small-business-owners\/\" target=\"_blank\" rel=\"noopener\">business<\/a> on Instagram, and you\u2019re wondering how to boost Instagram engagements on your posts? Not to worry, you are not alone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When <a href=\"https:\/\/www.investopedia.com\/articles\/investing\/102615\/story-instagram-rise-1-photo0sharing-app.asp\" target=\"_blank\" rel=\"noopener\">Kevin Systrom and Mike Krieger founded Instagram in 2010<\/a>, they only thought of creating a photo app with photo-sharing features concentrating on pictures taken with a mobile phone. Little did they know that they were making what would turn out to be the platform where businesses and brands keep in touch with their customers and prospects. In fact, for many small businesses in Nigeria today, their only store (online and offline) is on Instagram.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>When <a href=\"https:\/\/www.investopedia.com\/articles\/investing\/102615\/story-instagram-rise-1-photo0sharing-app.asp\" target=\"_blank\" rel=\"noopener\">Kevin Systrom and Mike Krieger founded Instagram in 2010<\/a>, they only thought of creating a photo app with photo-sharing features concentrating on pictures taken with a mobile phone.<\/p><\/blockquote><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Over the years, Instagram algorithms have become smarter, and your competitors (especially the bigger ones) are investing so many resources into their Instagram content. How do you, as a small business with just a few followers, attract engagements to your posts? How do you stay above the waters?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this post, we will be looking at 7 smart ways to boost engagements on your Instagram posts. But just before that, you may be wondering why you need engagements on your posts? Who cares about engagements when we all know what matters to you as a business is sales\/conversion?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why You Need Instagram Engagements<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You must have seen some of those funny Instagram pages with thousands of followers but very few engagements on their posts. What\u2019s the first thing you think of when you see such pages? Fake followers? Stolen account? Bought account? Scam?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whatever you think is exactly what others think of your brand when they start noticing the same on your page. How do you explain having over 50k followers but an average of 50 likes on your posts? Something is definitely not right, right?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s pointless having all Instagram users following you if they are not going to engage with your content. This can only mean either of these two.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>They do not see your contents due to competitive Instagram algorithms<\/li><li>They don\u2019t \u201clike\u201d your contents<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This post will show you how to make more people see and like your content. But before that&#8230;<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>It\u2019s pointless having all Instagram users following you if they are not going to engage with your content. <\/p><\/blockquote><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to Measure Instagram Engagements<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Another question you may have is what constitutes engagement, and how do you measure it?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to&nbsp;<a target=\"_blank\" href=\"https:\/\/www.pixlee.com\/definitions\/definition-instagram-engagement\" rel=\"noreferrer noopener\">Pixlee<\/a>, Instagram engagement refers to a person\u2019s degree of social involvement as defined by at least a comment or like. In other words, likes and comments are the minimum metrics for measuring engagements. There are other metrics such as the number of views, \u201csaves\u201d, shares, profile visits, and website clicks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Having talked about engagement, there is something more important than engagement, though; and that is the engagement rate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the end of the day, what matters most about your page is not the number of engagement. Instead, it\u2019s the number of engagements against the number of followers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And there is a formula for calculating the engagement rate.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"332\" height=\"92\" src=\"https:\/\/experts.ng\/blog\/wp-content\/uploads\/2020\/07\/engagement-formula.jpg\" alt=\"\" class=\"wp-image-17686\" title=\"\" srcset=\"https:\/\/www.experts.ng\/blog\/wp-content\/uploads\/2020\/07\/engagement-formula-300x83.jpg 300w, https:\/\/www.experts.ng\/blog\/wp-content\/uploads\/2020\/07\/engagement-formula.jpg 332w\" sizes=\"auto, (max-width: 332px) 100vw, 332px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s try to calculate the engagement rate for a brand on Instagram<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is Rage Group, a \u201cA Global Marketing &amp; Integrated Creative Communications Agency\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the time of writing this, Rage Group had 6,202 followers<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"642\" height=\"290\" src=\"https:\/\/experts.ng\/blog\/wp-content\/uploads\/2020\/07\/rage-group-instagram.jpg\" alt=\"\" class=\"wp-image-17688\" title=\"\" srcset=\"https:\/\/www.experts.ng\/blog\/wp-content\/uploads\/2020\/07\/rage-group-instagram-300x136.jpg 300w, https:\/\/www.experts.ng\/blog\/wp-content\/uploads\/2020\/07\/rage-group-instagram.jpg 642w\" sizes=\"auto, (max-width: 642px) 100vw, 642px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Their most recent post has 86 likes and 6 comments.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"684\" height=\"372\" src=\"https:\/\/experts.ng\/blog\/wp-content\/uploads\/2020\/07\/rage-recent.jpg\" alt=\"\" class=\"wp-image-17689\" title=\"\" srcset=\"https:\/\/www.experts.ng\/blog\/wp-content\/uploads\/2020\/07\/rage-recent-300x163.jpg 300w, https:\/\/www.experts.ng\/blog\/wp-content\/uploads\/2020\/07\/rage-recent.jpg 684w\" sizes=\"auto, (max-width: 684px) 100vw, 684px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Going by that formula, Rage Group Engagement Rate is:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"378\" height=\"102\" src=\"https:\/\/experts.ng\/blog\/wp-content\/uploads\/2020\/07\/engagement-formula2.jpg\" alt=\"\" class=\"wp-image-17687\" title=\"\" srcset=\"https:\/\/www.experts.ng\/blog\/wp-content\/uploads\/2020\/07\/engagement-formula2-300x81.jpg 300w, https:\/\/www.experts.ng\/blog\/wp-content\/uploads\/2020\/07\/engagement-formula2.jpg 378w\" sizes=\"auto, (max-width: 378px) 100vw, 378px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Therefore, Rage Group Engagement rate is 1.5%<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Is this low or high? You be the judge of that. According to&nbsp;<a target=\"_blank\" href=\"https:\/\/ng.oberlo.com\/blog\/instagram-engagement-improve\" rel=\"noreferrer noopener\">Oberlo<\/a>, however, the average engagement rate on Instagram is 1-3%.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>7 Simple Steps to Boost Engagements on Instagram<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Now that you understand why you need engagements on Instagram and how to measure it, it\u2019s about time we got to why you are here &#8211; how you can increase Instagram engagements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are 7 proven steps to boost post engagements on Instagram with real-life examples. Get your writing materials as the class starts now!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Always Engage with Similar Pages<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">One of the many algorithms of Instagram is that engagement begets engagement. When you interact with other users, you increase your chance of visibility. You also <a href=\"https:\/\/experts.ng\/blog\/how-to-attract-customers\/\" target=\"_blank\" rel=\"noopener\">attract visitors<\/a> to your profile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But while engagement is important, the quality of engagement is&nbsp;<em>importanter<\/em>&nbsp;(more important). This explains why you should be selective in the type of account you engage with. Always go for accounts similar to yours.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/experts.ng\/blog\/wp-content\/uploads\/2020\/07\/taooma-engagement-1.jpg\" alt=\"\" class=\"wp-image-17698\" width=\"609\" height=\"571\" title=\"\" srcset=\"https:\/\/www.experts.ng\/blog\/wp-content\/uploads\/2020\/07\/taooma-engagement-1-300x281.jpg 300w, https:\/\/www.experts.ng\/blog\/wp-content\/uploads\/2020\/07\/taooma-engagement-1-448x420.jpg 448w, https:\/\/www.experts.ng\/blog\/wp-content\/uploads\/2020\/07\/taooma-engagement-1.jpg 636w\" sizes=\"auto, (max-width: 609px) 100vw, 609px\" \/><figcaption>Two Instagram comedians, @sydneytalker and @mcmacaroni1 commenting on the post of another Instagram comedian, @taaooma<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">If your business or brand is in the music industry, engage with contents from other brands in that industry. You are a fashion brand? Engage with fashion content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Improve on Your Captions<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Your captions shouldn\u2019t be an after-thought. It should be well planned and strategic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The more time people spend on your posts, the more the Instagram algorithms smile at you. And captions help to increase the time people spend on your posts.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>Your captions shouldn\u2019t be an after-thought. It should be well planned and strategic.<\/p><\/blockquote><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Apart from that, a good caption helps you to give a voice, tone, personality, and context to your post.<\/p>\n\n\n<p><blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CCUT7-0Dwnb\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"12\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CCUT7-0Dwnb\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div><\/a> <p style=\" margin:8px 0 0 0; padding:0 4px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CCUT7-0Dwnb\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;\" target=\"_blank\" rel=\"noopener\">The Secrets To Creating Killer Carousels No One Is Telling You About ?\u2063 \u2063 \u2063 Creating carousels shouldn&#39;t be war. I&#39;ve created this guide with you in mind to help  you create carousels with ease. \u2063 \u2063 Would you love a carousel design tutorial?\u2063 \u2063 Let me know in the comments section ?<\/a><\/p> <p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">A post shared by <a href=\"https:\/\/www.instagram.com\/remmieajayi\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;\" target=\"_blank\" rel=\"noopener\"> Remilekun Ajayi<\/a> (@remmieajayi) on <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2020-07-06T22:27:17+00:00\">Jul 6, 2020 at 3:27pm PDT<\/time><\/p><\/div><\/blockquote><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n\n\n<p class=\"wp-block-paragraph\">You can choose to write a long or short caption. Whichever you choose, make sure to include a CTA (Call to Action) at the end of it, telling people what you want them to do next. You can ask a question that they\u2019d need to answer in the comments or direct them to take a particular action such as click the link in bio, share, among others.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Reply to Comments as Soon as You See Them<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Business aside, Instagram is a social media platform. And what is the use of social media if there are no conversations?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Replying to comments helps to sustain conversations and push your content further up the feeds of your followers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As more people respond to your content, Instagram sees it as valuable content that would be interesting\/beneficial to others. So, they show it to them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It doesn\u2019t matter the length of your response. In fact, it could even be an emoji. Just reply, and be fast about it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Use Instagram Stories to Draw Attention<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Since Instagram added stories in 2016, it has proven to be an essential tool for businesses. In 2019,&nbsp;<a target=\"_blank\" href=\"http:\/\/embedsocial.com\/blog\/instagram-stories-analytics\/\" rel=\"noreferrer noopener\">50% of businesses on Instagram worldwide created at least one sorry in a month<\/a>. Similarly,&nbsp;<a target=\"_blank\" href=\"http:\/\/embedsocial.com\/blog\/instagram-stories-analytics\/\" rel=\"noreferrer noopener\">one-third of the stories that get viewed the most on Instagram are from businesses<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stories are a great way of getting noticed on Instagram. While you can create content to share on your stories only, you can also use it to call attention to your latest post. Simply click the arrow icon just below your post and select share to story in the options that\u2019d follow.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Engage with Other Contents Before and After You Post<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We talked about engaging with similar content earlier. This is similar to that, just that it\u2019s more strategic and timed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is how it works. When you get engagements on your post within the first 1 hour, the Instagram algorithm sees it as good content and pushes it in the feeds of more of your followers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Engaging with other content just before and after posting would cause some of them to visit your page to return the favour by engaging with your most recent posts. And that automatically boosts the visibility of your latest post, which increases the possibility of engagement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. Use Long-tail keywords<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Hashtags are another vital tool you can use to increase the visibility of posts and boost engagement on Instagram. However, the mistake most businesses make is they go for the short and highly competitive hashtags.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The problem with that is; your posts get quickly pushed off the explore as more people post with the hashtag.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, rather than short-tail keywords that would end up being a waste of time, go for strategic long-tail keywords.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instagram hashtag is a whole different topic on its own.&nbsp;<a target=\"_blank\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.sunraylabs.socialtags&amp;hl=en\" rel=\"noreferrer noopener\">Intag<\/a>&nbsp;is a great tool you can use for your hashtag research.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>7. Post More Human Photos<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Take a quick look at the contents on your page. Don\u2019t just stop there, go to other pages, and quickly scan through the engagements on each of their posts. You will notice a pattern; contents with real human face attract more engagements than those that showcase products or other forms of graphics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Findings have shown that&nbsp;<a target=\"_blank\" href=\"https:\/\/sproutsocial.com\/insights\/instagram-stats\/\" rel=\"noreferrer noopener\">the contents that show faces have 38% more likes than those that don\u2019t<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, don\u2019t just be about your products and services all the time if you want engagements. Sometimes, people want to see your face. They want to see the face of the person behind the brand. It even has a way of reassuring them that your business is legit. Put your face (and that of your team) out there more often.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Some other tactics you can use to boost engagement on Instagram include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Study what time of the day you get most engagements and try to always post by that time<\/li><li>Post videos on your feed and story<\/li><li>Use Instagram IGTV<\/li><li>Collaborate with similar brands or businesses through guest posting<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You have to be patient and consistent. All of these may not give the desired result instantly. That does not mean it\u2019s not working; people (without even knowing it) want to see your consistency first before taking you seriously.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, make sure you show up and put contents out there consistently.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>So you have a business on Instagram, and you\u2019re wondering how to boost Instagram engagements on your posts? Not to worry, you are not alone. When Kevin Systrom and Mike Krieger founded Instagram in 2010, they only thought of creating a photo app with photo-sharing features concentrating on pictures taken with a mobile phone. Little [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":17696,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_3899566575_3899566575":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[41],"tags":[],"class_list":["post-17685","post","type-post","status-publish","format-standard","has-post-thumbnail","category-bus-dev"],"_links":{"self":[{"href":"https:\/\/www.experts.ng\/blog\/wp-json\/wp\/v2\/posts\/17685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.experts.ng\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.experts.ng\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.experts.ng\/blog\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.experts.ng\/blog\/wp-json\/wp\/v2\/comments?post=17685"}],"version-history":[{"count":0,"href":"https:\/\/www.experts.ng\/blog\/wp-json\/wp\/v2\/posts\/17685\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.experts.ng\/blog\/wp-json\/wp\/v2\/media\/17696"}],"wp:attachment":[{"href":"https:\/\/www.experts.ng\/blog\/wp-json\/wp\/v2\/media?parent=17685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.experts.ng\/blog\/wp-json\/wp\/v2\/categories?post=17685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.experts.ng\/blog\/wp-json\/wp\/v2\/tags?post=17685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}