The place of empathy in marketing is not talked about enough. This is probably because the entire human race is becoming less empathetic. We only see the reflection of that in marketing.<\/p>\n\n\n\n
In its most basic form, empathy is the ability to \u201cput yourself in other\u2019s shoes\u201d. In other words, it\u2019s the ability to understand and share the feelings of others.<\/p>\n\n\n\n
From a marketing point of view<\/a>, empathy is the ability to understand and share your customers\u2019 feelings.<\/p>\n\n\n\n Maybe your marketing has not been working because you refuse to make room for empathy in your campaigns. Let\u2019s attempt to fix that as we explore the place of empathy in marketing and how you can use it to get better results.<\/p>\n\n\n\n The EndSars protest<\/a> had been infiltrated by hoodlums leading to looting and violence in some parts of Lagos. The hoodlums targetted businesses for looting, one of them being the supermarket chain, Spar.<\/p>\n\n\n\n One of their stores was attacked and goods carted away, leaving properties damaged. However, Spar\u2019s reaction to the incident on Twitter<\/a> is the epitome of empathy. And you can tell from the replies under the tweet.<\/p>\n\n\n\nIn this article<\/strong><\/h2>
Examples of brands that have successfully done this<\/strong><\/h2>\n\n\n\n
Spar Nigeria: Post-EndSars Protest<\/strong><\/h3>\n\n\n\n