{"id":21427,"date":"2021-04-21T18:20:27","date_gmt":"2021-04-21T17:20:27","guid":{"rendered":"https:\/\/www.experts.ng\/blog\/?p=21427"},"modified":"2021-04-21T18:20:39","modified_gmt":"2021-04-21T17:20:39","slug":"gain-visibility-for-your-startup","status":"publish","type":"post","link":"https:\/\/www.experts.ng\/blog\/gain-visibility-for-your-startup\/","title":{"rendered":"How to Gain Visibility for Your Startup"},"content":{"rendered":"\n

Owning a business has its perks maintaining business growth isn’t easy even for startups. Who am I telling? You already know this, and that’s why you’re here.<\/p>\n\n\n\n

Everyone wants to be seen, and so do startups, from relentless ads on every channel to bridge on privacy on smart devices by third-party apps hoping to drop in on private conversations searching for the next keyword to sell to advertising agents.<\/p>\n\n\n\n

Yet 92%<\/a> of people trust referral marketing more than any other form of marketing strategy.<\/p>\n\n\n\n

The keyword is trust; people trust their friends and family.<\/p>\n\n\n\n

The easiest and cheapest way to gain visibility for your startup is to get 92% of your customers actively campaigning for you or imitate the principles of referral marketing and retain 92% of customers that reach out to you for service.<\/p>\n\n\n\n

That’s your job as a founder<\/a>. Build Trust.<\/p>\n\n\n\n

How can you get your ideal customers to trust you enough to meet their needs?<\/p>\n\n\n\n

Big brands are brutal when it comes to visibility, they fight to be the first on peoples’ mind when they think about a product, but startups don’t have that luxury. Startups have to rely on trust, which is what referral marketing offers.<\/p>\n\n\n\n

People do not care about your product until they know you care about the problem they need to resolve.<\/p>\n\n\n\n

Marketing strategies for startups<\/h2>\n\n\n\n

Whether you use social media or traditional media for your advertising, these strategies will help you grow your brand’s visibility by imitating the principles in referral marketing.<\/p>\n\n\n\n

Answer questions<\/h2>\n\n\n\n

One way to grow your brand’s visibility is by generating content on social media that answer your audience’s questions.<\/p>\n\n\n\n

What kind of questions does your audience ask before deciding to buy your product? These are called buyer intent questions<\/span>. They reveal the intent of your ideal client. If you can generate contents consistently that answer these questions, you can attract your ideal customers.<\/p>\n\n\n\n

Problem solve<\/h2>\n\n\n\n

Every product comes with its problems and frustrations. People want to buy a cake, but they also have preservation issues. They want jewellery but often can’t identify the difference in metals and how to maintain them.<\/p>\n\n\n\n

Sharing Testimonials<\/h2>\n\n\n\n

Lots of brands on social media employ this strategy. Posting testimonies from clients. I don’t often buy into this because they’ll never post negative feedback.<\/p>\n\n\n\n

I had an experience with a particular art vendor. After sharing the challenges, I had with the product. The vendor completely ignored it but went ahead to post a cropped screenshot of my appreciation.<\/p>\n\n\n\n

Quality<\/h2>\n\n\n\n

Is your product worth the stress? Be honest. <\/p>\n\n\n\n

I bought a piece of jewellery and to put it nicely, the package was disappointing. Though it was handmade, it was quite tacky and came in a cheap party pack. I wasn’t impressed. People want the satisfaction of knowing they got value for their service.<\/p>\n\n\n\n

Quality doesn’t have to mean expensive. As a business owner you have to have class. Your clients have self worth. They don’t have to be rich. Let your product reflect a standard of quality that appeals to your clients.<\/p>\n\n\n\n

Location<\/h2>\n\n\n\n

Location is the hallmark of attaining visibility. Thanks to social media, your location can be online or offline. Can’t afford a website? take advantage of the free Facebook page tools and set up that page like it were a physical store. Facebook is one of the top social media platforms for startups. You can advertise, create sales funnels and tunnels on your phone.<\/p>\n\n\n\n

Finally:<\/p>\n\n\n\n

Data Collection<\/h2>\n\n\n\n

People are more likely to patronize a brand they’ve used before. One way is by getting your clients to sign up for newsletters, so you can easily reach out to old clients whenever you want to promote a new product. Turn physical clients to online followers by using call to action buttons at the end of every sales.<\/p>\n\n\n\n

BOOST SALES THROUGH INFLUENCER MARKETING<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

92% of people trust referral marketing more than any other form of marketing strategy.<\/p>\n","protected":false},"author":19,"featured_media":21428,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_3899566575_3899566575":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[822],"tags":[634,3467],"class_list":["post-21427","post","type-post","status-publish","format-standard","has-post-thumbnail","category-startup","tag-business-strategies","tag-starups"],"_links":{"self":[{"href":"https:\/\/www.experts.ng\/blog\/wp-json\/wp\/v2\/posts\/21427","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.experts.ng\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.experts.ng\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.experts.ng\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.experts.ng\/blog\/wp-json\/wp\/v2\/comments?post=21427"}],"version-history":[{"count":0,"href":"https:\/\/www.experts.ng\/blog\/wp-json\/wp\/v2\/posts\/21427\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.experts.ng\/blog\/wp-json\/wp\/v2\/media\/21428"}],"wp:attachment":[{"href":"https:\/\/www.experts.ng\/blog\/wp-json\/wp\/v2\/media?parent=21427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.experts.ng\/blog\/wp-json\/wp\/v2\/categories?post=21427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.experts.ng\/blog\/wp-json\/wp\/v2\/tags?post=21427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}